A New Way to Look at Brand Simply Hireds Employer Brand Index

A New Way to Look at Brand Simply Hireds Employer Brand IndexA New Way to Look at Brand Simply Hireds Employer Brand IndexHow strong is your employer brand? In the world of consumer goods, companies know exactly how their brand ranks through a combination of published competitive sale figures and comprehensive brand health tracking surveys. As an employer though, you may have little insight into how your company is perceived by job seekers. While interesting, Best Places to Work lists are often compiled based on small survey samples and/or curated user reviews.What if there was a more accurate measure of employer brand strength, based on actual job seeker behavior? Today Simply Hired introduces the Employer Brand Index (EBI), a measure based on the frequency with which a user clicks on a companys job listings in comparison to other companies on Simplyhired.com. Employers with the highest click-through rate (CTR) rank at the top of the list. A high CTR indicates a high level of job se eker interest.With millions of job seeker click behaviors every day, Simply Hired is uniquely positioned to offer this useful metric that allows employers to understand how popular their brand is with job seekers in comparison to other brands. The Trending Now badge will appear on jobs from employers whose CTR falls within the top 15% of companies on Simply Hired, giving high-ranked companies an added edge in attracting job seekers.Our President and CEO James Beriker said,Employer brand is a critical part of the job search equation for both job seekers and employers, but there is little consensus on what or how to measure and quantitatively compare employer brand preferences. The EBI impartially measures the level of preference that a company generates from job seekers and potential employees by analyzing actual job seeker behavior the rate at which millions of real job seekers engage with employer job listings. This clear signal of a strong employer brand allows companies to unde rstand where they rank in relation to their peers and helps job seekers understand which employers are most frequently considered by other candidates.Below is a list of the top 10 retail brands by EBI rank for 2014.Burlington Coat FactoryRoss Dress For LessThings RememberedWet SealForever 21Cracker Barrel Old Country StoreBelk Stores ServicesALDIKohlsParty CitySee which brands round out the top 50 below, and look for more EBI rankings in other industries in the coming months.GapREILenscraftersContainer StoreHhgreggCosmoprofTorridDisney Consumer ProductsClayton HomesSports AuthorityTuesday MorningReebokGabesGap FactoryHershey CompanyBig 5 Sporting GoodsKay JewelersNapa Auto PartsCubesmartStarbucksChanelMusic and ArtsGNCPortrait InnovationsJared the Galleria of JewelryMCGFastenalCash StoreSears HoldingsHobby Lobby StoresDicks Sporting GoodsAppleDollar GeneralDollar TreeTeavanaMacysTargetPETCOANN Inc.LowesRead the press release here.